Why Was This 84 Lumber Ad Too Controversial For The Superbowl?

A lot of people are talking about the Budweiser pro-immigration ad during the Super Bowl, but one ad took that message even further -- and was banned from the game.

84 Lumber created an ad depicting a Mexican woman and her small daughter traveling from their home to try to get to the United States. FOX declined to air the whole thing, calling it too controversial.

The full spot depicts the mother and daughter's journey through dusty country until they encounter a large wall. They seem to be thwarted until they walk along the wall a while and find a set of large doors to walk through. The tag line:  “The will to succeed is always welcome here.” 

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